What is a Digital Marketing?

Digital Marketing is part of marketing suppose you want to promote your product marketing then how will you do that you can ads on tv or newspaper also will board ad, website ad, even put your on YouTube you can do sponsorship on YouTube and many more ways so whenever you choose a channel digitally for marketing then that is known as digital marketing.


Advantages of Digital Marketing


digital marketing

1. You can target your ideal buyer
Health Industry
Education Field
Country-wise etc

2. Cost-Effective

Digital marketing is cost-effective as compared to the traditional market.

3. Measurable

Digital marketing helps each and every single thing of measure easily.

4. Global Reach

Digital marketing help business (for small and bigger) reach to easily global market.


Why Need of Digital Marketing?


digital marketing

This is a simple and fast way to promote your product.

  • Online marketing is cheaper than offline marketing.
  • Digital marketing gives you better results.
  • This is the best way for your product to reach the target audience.
  • In digital marketing, you get thousands of ways to promote your service and product.
  • Digital marketing increases the branding value of your company.
  • This is a way that you can promote your product globally.
  • With digital marketing, you can market the product and sell it online.

Types of Digital Marketing


digital marketing

1. Search Engine Optimization (SEO)

A form of internet marketing that seeks to increase the visibility of a website in search engine results in pages through the use of website search engine optimization (SEO) tactics and search engine marketing (SEM) activities.

2. Social media

A form of internet marketing that describes the use of social web channels and technology (Social network, online Communication, blog, wiki) or any online collaborative media for marketing sales, public relations, and customer service.

3. Email marketing

A digital form of direct marketing that uses electronic mail as a means to directly communicate commercial messages, increase loyalty and build relationships with an audience, made up of individuals who have given permission (eg. opt-in) to receive a formal message through email. Spam, in contrast, consists of unsolicited or undesired email messages.

4. Youtube channel

YouTube is a medium of social media marketing in which the creator can directly reach his products to the people.

5. Affiliate Marketing

Advertising products through websites, blogs and links are called affiliate marketing. Under this, you create your link and upload your product on that link. When a customer buys your product through that link, you get paid for that.

6. Apps Marketing

This is a very good method(s) of digital marketing. Creating different types of apps on the Internet, reaching people and promoting your product through those apps is called App Marketing. Nowadays a large number of people are using smartphones. Big companies make their own apps and deliver the apps to the people.

7. Conclusion

Digital marketing has become a medium through which marketing (business) can be increased. Everyone is benefited from its use. Creating a good rapport between the consumer and the merchant, this harmony can be fulfilled by digital marketing. Digital marketing is a unique quote of modernity.

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